Welcome
As part of EBLEX’s wider role to boost the competitiveness of the English beef and lamb industry, the retail trade team delivers a wide range of marketing and promotional programmes throughout the supply chain.
This website gives an outline of our work – which at any time involves scores of projects ranging from product innovation to cuts specifications, from butchery techniques to in-store promotions and from category management to brand development.
Price Checkout
Latest range of retail prices on key beef and lamb cuts read more...
Latest News
EBLEX SUPPORT FOR ABBATOIRS - ...
ONLINE SPECIFICATION SHEETS HE...
View all press releases - click here

   READY TO RETAIL ‘FRESH FROM THE FARM’ BEEF LAUNCHED

A brand new ‘Fresh From The Farm’ promotional pack has been produced by EBLEX Limited to help farmers working in conjunction with Quality Assured abattoirs to sell Quality Standard beef direct to the public.

click here to read more.		    ‘FRESH FROM THE FARM’ BEEF

Quality Standard Mark
SHOPPERS TRUST THE EBLEX QUALITY STANDARD MARK - FACT!
80% more likely to buy                  77% say it adds value                  59% say it increases trust                  80% say it's relevant to buying decision
Over 80 per cent of consumers would be more likely to buy retailers’ own label fresh lamb and beef if it carried the Quality Standard Mark (QSM). That is the key message from research* commissioned by the English Beef and Lamb Executive (EBLEX). Read more...

The Quality Standard Scheme
How the EBLEX Quality Standard scheme can benefit your business click here