“Regional brands provide suppliers and caterers with a marketing edge over their competitors” Consumer response to Simply Win promotion makes it most successful ever for EBLEX
A recent promotion from EBLEX has been hailed the most successful to date with over 35,000 entries from consumers across the country.
The ‘Simply Win’ promotion, which ran over a period of seven weeks between 14th September and 31st October 09, was designed to incentivise people to choose Quality Standard beef and lamb by offering them the chance to win £5,000, or 100 runner-up prizes of £50.
Packs of Quality Standard beef and lamb carrying labels advertising ‘Simply Win’ were on sale in Quality Standard scheme member butcher shops and retail outlets, and promotional leaflets were on display in pubs and restaurants throughout the country.
To enter the competition, consumers had to send a text, return a post card or enter on line by completing the form on the consumer website, simplybeefandlamb.co.uk.
Eight lucky winners each receiving £5,000 were chosen at random and each presented with their cheques in time for Christmas by members of the EBLEX trade team.
One lucky winner, Michael Straw from Bolton, was delighted when he found out he’d won £5,000. He said: "Because it was my 50th birthday I decided to treat myself to a really good quality, juicy steak. As soon as I saw the sticker on the front of the packet offering the chance win £5,000, I jumped at the chance!
"Then when I got the call to say I’d actually won I was speechless, which isn’t like me at all! I really didn’t believe I had won – I’m still shocked even now. To send a 12p text message and get £5,000 back is a very good return indeed and the best birthday present ever!”
Another winner, Joan Ranieri from Ipswich declared her win as a Christmas miracle. She said: "I didn’t believe it when I first heard the news. Now I can afford to visit my sister in America who I haven’t seen for two years and I’ll still have money left over to give to my 13 grandchildren! My prayers have been answered and I really am thankful that I was selected as one of the winners. It was like a Christmas miracle!”
Laura Bishop, marketing executive for EBLEX, said: "‘Simply Win’ has been our biggest promotion to date and we congratulate all of the lucky winners.
"The promotion has been a huge success. We wanted to incentivise people to choose Quality Standard beef and lamb and we certainly did that – we received nearly 35,000 entries - all from people who had purchased fully assured, tender, succulent cuts of beef and lamb during September and October.
"In the current climate people are looking for added value as well as the assurances of provenance and quality, when it comes to choosing beef and lamb. So offering them a quality cut of meat as well the chance to win £5,000 was bound to be a winning combination!”
The full list of winners in the ‘Simply Win’ promotion are:
- Michael Straw from Bolton
- Joan Ranieri, Ipswich
- Lesley Davies, Hertfordshire
- Sally Whitehead, Gloucestershire
- Kim Swaffield, Hampshire
- Margaret McLough, Leeds
- Mrs Sanders, Gloucestershire
- Sandra Clark, Derbyshire
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