The EBLEX Quality Standard Mark


A fully assured product from farm to retailer

The EBLEX Quality Standard scheme gives retailers very high levels of assurance about the beef and lamb they buy. Not only is Quality Standard beef and lamb produced to higher standards than required by law, the EBLEX QSM scheme includes standards that positively influence the eating quality of beef and lamb. The additional requirements of the Quality Standard are designed to minimise the impact of animal age on eating quality – providing you with both improved and more consistent product.

That means you can be more confident in the tenderness and succulence of your meat when it’s Quality Standard beef and lamb. These key factors of tenderness and succulence are vital to ensure customer satisfaction. The whole supply chain (farm, abattoir, wholesaler, butcher, retailer) need to be signed up to the scheme in order to utilise the Quality Standard Mark.

Why join the scheme?

  • A genuine point of difference for retailers.
  • The EBLEX Quality Standard scheme for beef and lamb was developed to address key consumer concerns about the eating quality of red meat, such as succulence and tenderness, and is the only scheme in the UK to cover eating quality.
  • The scheme sets standards for quality beef and lamb production higher than the legal requirements currently in place.
  • To guarantee the consistently high quality dishes that customers expect, retailers must be able to work with high quality ingredients. This not only gives them confidence in the dishes they are producing, but also protects their reputation and that of their business.
  • As beef and lamb are central to so many dishes on most menus throughout the retail industry, it is essential that retailers ensure they are using a quality supplier. Suppliers of beef and lamb who are members of the EBLEX Quality Standard Scheme will be able to meet requirements over and above the current legal standards guaranteeing their customers a product of integrity and consistently high eating standards. View QSM suppliers.

To receive an application form to sign up for the EBLEX Quality Standard Scheme simply call the scheme hotline.